The Western Athletic Clubs site redesign was a massive undertaking that involved wireframing, collaboration with information architects, and visual design to create a beautiful, immersive experience for a prospective member. The challenge was how to accumulate the hundreds of pages of content into one streamlined look, that could navigate easily from the parent site to any subsidiary page below it. The ultimate goal was to create a comprehensive website that told a story about the Western Athletic Clubs company, its affiliates, subsidiary athletic clubs, and luxury partners, while maintaining a high-end feel and intuitive design. 

A wireframe in early concept phase, displaying the parent site and potential structure for sub sites.

A secondary wireframe delineating the presentation concept of images, content, and layering.

Some examples of a finished parent level state.

This page showcases user interaction with the navigation, prompting the membership information overlay.

A detailed wireframe showing design and preliminary content for club level interaction.

The finished club level state for the wireframe shown above.

Other club level states showcasing various points of interaction.

Team credits:
Roy Tahtinen, Creative Director
Olga Montserrat, Art Director
Natalie Purbrick, Copywriter