I’m a UX lead.
I’m a creative director.
I’m an IC. I’m a manager.
I manage up, I manage down.
I collaborate cross-functionally.
I roll up my sleeves. I lead people.
I push pixels. I mentor people.
I believe in user-centered design.
I think creatively. I validate strategically.
I live by rules. I break the rules.
I thrive in chaos. I iron out wrinkles.
I work with process. I make it better.
I balance budgets. I write scopes.
I pitch. I sell. I present. I'm resourceful.
I go with the flow. I swim upstream.
I'm part of the team. I am the team.
I'm wrong. I'm right. I'm conceptual.
I'm comfortable with ambiguity.
I think I'm funny. I know I'm funny.
I walk on eggshells. I step on toes.
I'm smart. I'm fast.
I speak my mind. I pick my battles.
I work hard. I play nice.
Education.
University of
california, Berkeley
BA Mass Communications
BA Art Practice
Deans List 2003-2006
I'm an artist.
I was born in Mexico, grew up in Los Angeles, and went to school at UC Berkeley. I paint, collage, and photograph.
I paint for me, but if you’re interested in something you saw somewhere you can contact me. My collages are always on view on my blog. You can also check them out on my long-running “About An Hour” playlist project on Spotify. .
Select clients.
Google Cloud
Nike
Lyft
The Obama Foundation
LinkedIn
The David Chang Show
Volkswagen
PayPal
Amazon Web Services
Sotheby's
Trumer Pilsner
Mother Mag
REI
The San Francisco Giants
Cream Co.
eBay
Ghirardelli
Adobe
Majordomo Media
IBM
Cost Plus World Market
Pandora
Starbucks
Barclay's iShares
Charles Schwab
Appelton Rum / Campari
Google.com
GE
9/11 Memorial & Museum
Yahoo!
Marine Mammal Center
Wells Fargo